Primarily page level but can affect a site in a sitewide manner if the site has a lot of review content.Does not evaluate third party (user-generated) reviews.Affects “content written with the purpose of providing a recommendation, giving an opinion, or providing analysis.”.Google’s Review Questions (formerly product review questions).The product reviews criteria now apply to all content that is designed to help people make decisions. April 12-25, 2023: The April Reviews Update.This could be an unannounced update, but most likely it is connected to the many changes we are seeing in the search results including more visual grids, Explore, Topic Filter bubbles and more. Early May – Many sites are seeing traffic losses.May 2023 Google updates and dates of significant SERP turbulence:
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